THE GREAT DEBATE: DIGITAL MARKETING VS TRADITIONAL MARKETING.
A place which brings together buyers and sellers of goods is what was referred to as a market traditionally. This term is very common but it is mainly divided into two depending on the quantity of goods being sold, which can either be a wholesale market or a retail market.
A market has a more broader meaning in the modern world. as it refers to a collection of potential or actual buyers of services and products.
Marketing is divided into two, the traditional marketing and digital marketing. this article aims at discussing the two methods in details.
01) TRADITIONAL MARKETING: Traditional marketing refers to any type of promotions, advertising or publicity,which are generally used by the companies/ business entities for a longer period, & that has a proven success rate.
In old times, marketing was defined as the flow of goods & services from producers to consumers. However, this definition is majorly product oriented which makes it ,more biased. here the producer concentrate more on the product rather than on what the consumer wants.
traditional marketing techniques consist of placing newspaper advertisements, newsletter adverts, as well as placing billboards. The other kinds of traditional advertising include radio broadcast as well as television broadcast advertising.
THE CALL FOR DIGITAL MARKETING
the increasing technological changes demands for the change of everything else in the industry. The digital marketing is a part of the computerization. Talking for about 20 years back, there was no computers, no mobile phones & of course, no internet connection. as a result of the growth of technology, mobile phones, as well as computers have been introduced in our lives and hence revolutionizing everything. Shortly after this, internet connection was introduced. Examples of the digital marketing includes the websites, social media networks, emails are the common.
So then what is digital marketing? It is an umbrella term referring to marketing goods and services online using emails, social media networks as well as websites. Digital marketing is sometimes also called the online or internet marketing.
Digital (latest) marketing technique include the SEO (search engine optimization), SEM (Search engine marketing), content marketing, campaign marketing, e-commerce marketing & social media marketing. major reasons for the increasing use of digital marketing.
the digital methods are more cost effective.
this techniques are more cost effective that the others.
Tracking performance of the methods adopted is very easy.
4) All process being reliable, generates better revenues.
it is possible to interact with the targeted audience and therefore making is to be selected by organizations that are more impact oriented.
There are many factors that tend to influence the success of an interaction between a firm and its customers as well as the relationship created.